Corporate social responsibility helps build trust, raise awareness, and encourage social change. Although there are tens of thousands of companies doing their part, large global corporations’ efforts have far-reaching results that can impact major world issues from hunger and health to global warming. Here are examples of how some major brands are doing CSR successfully.
In the early stages of any crisis, it can be difficult to know what actions to take. And in the face of a human tragedy on the scale of the Russian Invasion of Ukraine, you may be tempted to act now and think later. Alternatively, you may wonder what marketing could or should do at such a time, especially if your sector or industry is not immediately impacted by the crisis. Although marketing is sometimes seen as secondary in managing and mitigating enterprise risk, marketers are accountable for their brands and serve as the de facto voice of the customer. Consequently, it’s important that you ensure you have a seat at the decision-making table. Once you get there, take these five essential steps.
