Corporate social responsibility helps build trust, raise awareness, and encourage social change. Although there are tens of thousands of companies doing their part, large global corporations’ efforts have far-reaching results that can impact major world issues from hunger and health to global warming. Here are examples of how some major brands are doing CSR successfully.
Leaders must tap into a different skill set to effectively deliver their messages and be engaging in a remote environment. Virtual venues require you to transition from reading nonverbal cues in the moment to getting curious about your participants before, during, and after presentations to ensure your message lands. Here are six ways to deliver well-received presentations when you and your audience are bound by the limitations of virtual communication.
Many employees are now doing the work of three or more people. They’re doing their own jobs, their childcare worker’s jobs, and their children’s teacher’s jobs… and a key divide seems to be between parents and non-parents. “I’ve noticed that there is a huge split among my trial lawyer colleagues. Those without children are, for the most part, getting a lot done. Those of us with kids at home are litigating as if sinking in quicksand,” said Gordon Kaupp, a lawyer in San Francisco. Companies need to get analytical about the optimal role of remote work going forward. Lots of research shows that telecommuting typically makes workers more productive….but not without the right structure.
Is work today permanently different from what it was before Covid-19 and the work-from-home shift? We don’t know yet, but the data can give us ongoing, real-time information that we can use to influence what happens next. Microsoft believes that what we learn about these changes will be key to organizational resiliency in the months and years to come.
What kind of storytelling is relevant and most effective during times of flux, upheaval and uncertainty? How can companies make teams feel empowered, positive, connected… so they can continue to give customers the quality interactions they’ve come to expect? When so much has changed and templates for how we do business are being redefined daily, great storytelling connects employees to their work. In every organization where there is a strong sense of moral motivation, leaders are always storytellers. So, it’s worth figuring out how to make an impact doing this well, and training our communications, marketing and sales teams to have alignment here. The stories we tell ourselves and each other will shape the way companies fare in the coming weeks and months, especially during the pandemic. How will your company do?
At times like these, communication is everything. Preparing ‘on target’ messages in a timely and meaningful way during the current COVID-19 crisis is critical for companies large and small - leaders must now be prepared to communicate early and often, even if still trying to understand the extent of the problem and its many impacts. Finding a strong voice (that comes across as open and honest) is key to maintaining credibility. Figuring out how to build empathy into every correspondence furthers that trust…
