At times like these, communication is everything. Preparing ‘on target’ messages in a timely and meaningful way during the current COVID-19 crisis is critical for companies large and small - leaders must now be prepared to communicate early and often, even if still trying to understand the extent of the problem and its many impacts. Finding a strong voice (that comes across as open and honest) is key to maintaining credibility. Figuring out how to build empathy into every correspondence furthers that trust…