At TKO Communications, we are an ever-expanding team of tenured and nimble technical writers, business writers and content developers - proficient in tackling complex business topics, and helping our clients distill their internal messages with clarity, accuracy and precision towards targeted communications goals.
Today, we look back at our core as ‘technical writers’ - how we’ve always added value in the world of business communications across our client base… and most importantly, how this foundation still guides our daily processes and overall mode of operating as we take on new initiatives in 2023+.
Technical writing is a specialized field that involves creating documentation, best practices and instructions for complex technical products, rollouts and services. Techncial writers specialize in translating complex information into clear and concise language that can be easily understood by audiences and users (who may not have a technical background). While some organizations overlook the importance of technical writing, it provides significant value to any company! At TKO, we observe that once a budget line item is created for the indispensable service of technical/business writing, the possibilities for continued upside are endless.
So, let’s get down to it. Why use technical writers?
Clarity and Consistency: Technical writers excel in making complex information easy to understand for non-technical users. They can translate jargon and technical terms into layman’s terms, ensuring that anyone can understand how to use a product or service. Additionally, technical writers ensure consistency in language and tone across all documentation, ensuring that users have a consistent experience and understand how to use a product correctly.
Time and Cost Savings: Technical writers save companies significant amounts of time and money by creating clear and concise documentation. Clear documentation can reduce the time and expenditure associated with training new employees, management or leadership, reducing the need for expensive in-person training sessions. Moreover, well-written instructions can reduce support calls, and ultimately, increase end user and client satisfaction and loyalty.
Risk Mitigation: Technical writers play an essential role in minimizing risk by creating accurate and complete documentation with best practices and risk mitigation strategies. Technical writers can also help companies comply with regulations, ensuring that their products meet industry standards and legal requirements.
Flexibility and Adaptability: Technical writers are adept at adapting to changes in products or services, creating documentation for new features or upgrades. They can also tailor documentation to specific audiences, including different languages, cultural contexts, or accessibility needs. Technical writers can create multiple versions of documentation, depending on the target audience, ensuring that users have access to relevant and appropriate instructions.
Professionalism and Branding: Well-crafted documentation enhances a company's brand and reputation. Technical writers help ensure that the company’s branding is consistent across all documents, creating a professional image for clients and users. Additionally, high-quality documentation instills trust in users, demonstrating that the company cares about their experience and is committed to providing high-quality products and services.
Today, technical writers play a crucial role in ensuring that complex technical products and services are accessible, understandable, and transparent for users. Investing in technical writing can provide significant benefits, including increased efficiency, reduced risk, and improved client satisfaction. Any company that values its reputation and client experience makes a shrewd, informed choice when they allow technical writers to create, edit and maintain documentation.
At TKO, we offer all kinds of business writing. Technical writers, content developers and other kinds of business writers (some niche: such as medical writers, etc.), have different focuses and responsibilities, but the key thing to note is that they often overlap.
TKO’s technical writers create documentation, instructional materials, and other content that explains how to use a product, service, or technology. Here, we specialize in translating complex technical information into clear and concise language that can be easily understood by users who may not have a technical background. Our technical writers work closely with engineers, developers, and subject matter experts to create user manuals, help documentation, FAQs, and other technical content.
On the other hand, TKO’s business writers create content such as reports, success stories, content summaries, blog content, newsletters, proposals, marketing copy, and internal communications. Out focus here can be more weighted on informing or influencing our audience, rather than explaining technical concepts. We use a variety of writing techniques, such as storytelling and data and gap analysis, to achieve our goals.
About TKO Communications
FREE YOUR AUDIENCE
At TKO, we're in the business of information simplification - we provide an objective analysis of your business message (often technically complex or layered with internal jargon), help you map out your communications purpose and strategy, and then develop clear, concise content that meets your communications objectives. This year alone, we've helped our global client base communicate effectively and nimbly by making sure their business messages are on target, easily understood and drive measurable results.
And we love what we do.
We're a recognized leader in the field of corporate communications, having partnered with a diverse array of global organizations, including G4S, Marsh & McLennan, Humana, Valtech, Mercer Canada, Mercer US, Bank of Montreal, Brinks Canada, Brinks US, Glaxo Smith Kline, MacLaren McCann Advertising and CN North America… just to name a few!
