Turns out we can’t have mediocre, passable documentation anymore if we want to sell services and products effectively - especially to Millennials (whose spending in the United States will reach $1.4 trillion by 2020, according to Accenture). We know this instinctively, but we continue to outsource our communications development to internal staff for whom writing may not be a strong suit. Millenials actively search and review a brand’s collection of technical documents before buying, and they also want access to technical content in one place, on any device and in any language they choose. If you can offer this standard of communications material to your customers, 73% of them say they would recommend your company to friends and family.
Millennials have now surpassed Generation X to become the largest generation in the North American workforce. This means that over a third of YOUR workforce has grown up in a world where instant communication and accessible, affordable technology are a given. When it comes to work culture, Millennials are different - so reaching them through traditional means is no longer effective. Read on to find out more about how this cohort requires a fresh approach to onboarding - which focuses on ease of access, bite-sized chunks of pertinent data and compelling content.