business writing

To Become Your Best Self, Study Your Successes (Harvard Business Review)

To Become Your Best Self, Study Your Successes (Harvard Business Review)

It’s not surprising that people benefit significantly from positive feedback about their strengths and contributions - both inside and outside of the workplace. This kind fo feedback fosters healthy emotions, builds personal agency and resourcefulness, and helps to bolster the quality of our relationships with colleagues, friends and family members. Sharing information about our reflected best selves with new colleagues as a part of onboarding processes, for example,  increases job satisfaction and reduces employee turnover. So why aren’t we doing more of this? Dale Carnegie and John Maxwell liken the process of developing people to mining for gold: you must move tons of dirt in the process, but you go in looking for the gold, not the dirt. Read on to learn about how to do this more deliberately in the workplace to increase productivity and feelings of engagement…

Technical Content Plays an Outsized Role in the Customer Journey (CMSWire.com)

Technical Content Plays an Outsized Role in the Customer Journey (CMSWire.com)

Turns out we can’t have mediocre, passable documentation anymore if we want to sell services and products effectively - especially to Millennials (whose spending in the United States will reach $1.4 trillion by 2020, according to Accenture). We know this instinctively, but we continue to outsource our communications development to internal staff for whom writing may not be a strong suit. Millenials actively search and review a brand’s collection of technical documents before buying, and they also want access to technical content in one place, on any device and in any language they choose. If you can offer this standard of communications material to your customers, 73% of them say they would recommend your company to friends and family.

Eight Must-Read Books That Will Improve Your Business Writing Skills (Inc.com)

Eight Must-Read Books That Will Improve Your Business Writing Skills (Inc.com)

Want to improve your business writing skills? Want your colleagues to up their game in this critical area? Pick up one of these books and start creating content that actually gets read and drives your intended business goals forward.

Building Your First Content Strategy? Nine Pro Tips For Success (Forbes Agency Council)

Building Your First Content Strategy? Nine Pro Tips For Success (Forbes Agency Council)

It's often overwhelming to build your first content marketing strategy from the ground up. How much attention should be given to blogging, social media posts, email newsletters and videos – and what topics should you cover for each? Fortunately, the experts of Forbes Agency Council have a wealth of experience in content planning, so we asked a panel of them for their best advice. Here's what they had to say.

Plan a Better Meeting with Design Thinking (Harvard Business Review)

Plan a Better Meeting with Design Thinking (Harvard Business Review)

How do you ensure that the meetings you host are productive, not destructive? By applying Design Thinking. This is a critical communications and business practice that organizations can't afford to do without.

18 of the Best 2017 Business Writing Tools (Instructional Solutions)

18 of the Best 2017 Business Writing Tools (Instructional Solutions)

Business writing can be challenging! Happily, there are new, inexpensive or free business writing tools available to help you write better at work. This comprehensive list will allow you to wade through what's out there and zero in on the tools that can take your writing to the next level. Good writing saves money and time. What are you waiting for?

How to Improve Your Business Writing (Harvard Business Review)

How to Improve Your Business Writing (Harvard Business Review)

As your business transitions into Fall, you're likely faced with an abundance of business and technical writing requirements. Should you outsource this work or try to tackle it internally? To answer this question, you’ll need to analyze the profile and visibility of each writing project, know your audience, and assess the likelihood of creating clear communications with in-house resources.  It’s also likely that you need to write on the job all the time: proposals to clients, memos to senior executives, a constant flow of emails to colleagues. But how can you ensure that your writing is as clear and effective as possible? Check out this Harvard Business Review article to find out how to make your communications really stand out...