Working in tandem with Toronto advertising agency The Brainstorm Group (now called Bob’s Your Uncle), TKO directed account executives, copywriters, creative/art directors and designers to develop advertising, communications and direct marketing strategies for ADP USA – a Fortune 500 company providing back office outsourcing solutions for 26 countries around the world. TKO developed and implemented a calenderized marketing approach to promote awareness via multi-touch sales collateral, allowing ADP to focus ad/sales efforts around key issues and reach diverse channels while also ensuring a consistent brand identity.
Adventure Place is non-profit child and family early intervention/prevention agency in Toronto. For Adventure Place, TKO developed an integrated series of content marketing materials (brochures, newsletters, revamped website) and technical materials (reference and process guides) to describe services, programs and core philosophy to government stakeholders, donors, teacher-therapists, psychologists and child care professionals.
Angoss is a leading developer of advanced data mining solutions. For Angoss, TKO reengineered a series of White Papers on several core products (KnowledgeSERVER Analytic Decision Engine, KnowledgeSERVER for PeopleSoft and KnowledgeSTUDIO Publisher), designed to facilitate information delivery, selling and technical implementation. TKO also redesigned a series of marketing-focused ‘Success Stories’, making them effective and accessible to multi-level audiences.
For BMO, TKO developed, wrote and edited end-user manuals, training manuals, operations guides and two online help systems for Treasury Trading (their Risk Management division). These materials, launched via company intranet as part of multi-purpose, global staff training initiatives, provided easy-to-understand, integrated messaging that allowed the complex functionality of the bank’s customized Risk Management systems to be understood and used by traders, operations personnel and senior management in North America and Asia.
Brinks provides secure transportation, cash logistics and security-related services to banks & financial institutions. For Brinks, TKO developed a series Finance division SOPs (defining procedures for Finance employees across Canada), Payroll, AP and AR desk manuals (identifying core tasks for head office staff), SMART Billing regional desk manuals (describing billing processes by region), a Fixed Assets desk manual (informing major Fixed Assets functions), and a comprehensive Canadian Operations Guide (delineating a field manual for all local branches). TKO also worked with IT & Human Resource leads to structure enterprise-critical vision and strategy roadmaps, updating these over time to reflect evolving business practices.
Brinks provides secure transportation, cash logistics and security-related services to banks & financial institutions. For Brinks, TKO developed a Call Center operations guide, detailing procedures for all US call centers, as well as a suite of mission-critical vision and strategy documents for Brinks US Finance, Product Management, Human Resources and Sales departments. TKO also researched and wrote the Brinks US Organizational Design Project (to address Branch unification) and the revised Brinks US Engagement Strategy.
For Canyon Ranch in Tuscon (the company’s flagship property ), TKO worked with the Personal Dietary department to co-develop and launch the Metabolic Reset nutritional program - empowering guests to achieve personal nutrition, energy, health and weight loss goals. TKO co-conceived the approach and defined best practices, developing initial marketing materials and pitch decks (to raise awareness of the program both internally and externally), as well as provided one-on-one training facilitation to guests and staff at the ranch. Since it’s launch, the Metabolic Reset is in the top six revenue-generating consults for Canyon Ranch - the world’s recognized leader in healthy living and luxury spa vacations.
Danier Leather Inc. designs, manufactures and retails fashion leather and suede apparel and accessories in Canada. For Danier, TKO developed, wrote and edited a key productivity tool, the Danier Operations manual - mapping all company business processes into one publication to serve as the key operational information source for cross-Canada store employees.
DWL (now IBM)
DWL (now IBM), is a leader in Unified Business Services software. For DWL, TKO developed and implemented a documentation approach (including template redesign), and a complete suite of new and enhanced documentation for the latest release of the DWL Customer product. This suite provided instructional, best practice and reference materials for programmers and implementation teams.
The Etobicoke Children’s Centre is non-profit children’s mental health organization in Etobicoke. For the ECC, TKO developed a series of integrated marketing brochures to describe their core service offering and help families best access programs – this included redesigning the central logo, re-branding all core presentation materials, and rebuilding process flow diagrams to meet with new AGM requirements. TKO also co-authored a successful request for funding response to help secure new funds.
G4S is Canada’s leading provider of security solutions including risk assessments, security personnel, security technologies and cash management For G4S, TKO created an interrelated suite of process flow documents to bolster subcontractor relations and help maximize ROI. TKO provided gap analysis as well as mapping, documenting and improving core interdepartmental processes across Scheduling, Billing, Procurement and Vendor/Subcontractor Management units. TKO also built central communications components for the CGSB certification project team to help enable successful certification and compliance.
GSK is one of the world’s leading research-based pharmaceutical and healthcare companies. For GSK, TKO created a series of technical training materials used to train new users at all levels of the organization on a customised purchase requisition system called EForms (including animated presentations, manuals, trainer tools and quick reference). TKO designed the macro training strategy and provided training facilitation to key staff. TKO also worked with Purchase-to-Pay and Tax & Treasury departments to assist GSK in meeting its Sarbanes-Oxley requirements (interviewing process owners, crafting detailed process flows and narratives, safeguarding regulatory compliance by identifying ‘risks’ and ‘control points’ and creating test plans/test cases). Most recently, TKO built process documents for GSK’s Budget, Forecasting and Operations Costs divisions and developed a user-training needs assessment for the Integrated Facilities Management Outsourcing project.
Humana is a US-based health and supplemental benefits company. For Humana, TKO devised an integrated suite of end-user documentation for a third-party software solution that co-generates payment and summary reports for customers (capturing before and after processes at the macro level while also providing task-based, workflow-driven instructions to Accounts Payable associates and senior executives). TKO also developed new and augmented documentation for an Accounts Payable Disbursement system as well as process manuals to help facilitate a vast, enterprise-wide General Ledger Conversion project.
Intelliware, an Agile software development services provider. For Intelliware, TKO pioneered and led a next-gen content marketing strategy - spearheading and calendarizing weekly blog posts and tech-savvy white papers (geared to the developer community), as well as providing communications strategy and editing services to educate, inform and promote Intelliware’s products and services to internal/external audiences. Intelliware was selected in 2017 as one of Canada’s Top Employers for Young People by Mediacorp Canada.
TKO provided a 360 degree content strategy plus all associated content components to define and meet key business and customer needs for the successfully launch of Kidevolve - an innovative children’s mindfulness firm in Toronto. TKO created a brand toolkit which included central logo design, sub-logos (by project), marketing and sales templates, best practices, and the look and feel for company’s new website. TKO crafted an integrated suite of plug and play content components to solve for a wide range of marketing, selling and instructional needs (including calenderized newsletters, blog posts, web content, program description, philosophy and services content). Most recently, TKO created targeted pitch decks to help Kidevolve socialize the business with stakeholders, generate partnerships and engage funding opportunities.
MacLaren McCann is a leading-edge Canadian advertising agency. TKO provided content marketing for MacLaren McCann’s client General Motors - writing and editing a uniquely compelling series of GM Fleet client newsletters used to update and educate GM dealers on technical issues associated with the selling and re-selling of GM Fleet vehicles.
Marsh & McLennan Companies is a global professional services firm providing advice and solutions in the areas of risk, strategy and human capital. For Marsh, TKO developed the MMC Planning Application reference guide to train financial users on a customized, enterprise-wide planning, budgeting and forecasting tool that integrated all financial and operational planning processes across the company. TKO also worked with Marsh’s newly minted Financial Infrastructure Solutions team (FIS) to develop a suite of vision and strategy documents critical for the group’s growth and success (laser-focused vision statements provided concrete direction to FIS leads, becoming the touchstone for subsequent actions as objectives were clearly identified and collective achievement plans formed).
Mercer is a global leader for HR and related financial advice, products and services, serving clients in over 40 countries worldwide. TKO initially worked with GMIS (a dedicated, internal IT division at Mercer), to create instructional manuals, process maps, training and quick reference materials for Time Entry, Opportunity Tracking and Data Warehousing tools as well as Oracle-based financial management systems. TKO also provided content marketing services (web content/website redesign, brochures, presentations, ‘What’s new’) to describe and socialize core products/services offered to Mercer’s 18,000+ employees around the world. For Australia’s Client Activity Management tool, TKO developed a series of on-line help systems. For the UK, TKO created sales guides and training materials to educate Mercer’s Billing Consultants on their Time & Client Data Management system. TKO also provided highly specialized, one-on-one business writing training for senior management, and executive presentation decks to increase stakeholder buy-in and inform global Town Hall events. Most recently, TKO helped co-ideate a global communications strategy for Mercer’s Global IT function and assisted in rolling out their new SharePoint intranet (providing strategy and marketing collateral).
For Mercer US (Mercer’s global financial headquarters), TKO designed a series of training & reference guides for highly customized, Hyperion-based software applications. Enterprise guides provided instructions/walk-through workshops for global employees on financial consolidation, reporting and analysis, while related courseware was used to successfully train audiences in the US, France and Latin America. Pillar guides provided instructions/workshops on enterprise-wide budgeting, planning and forecasting. TKO rigorously updated all content to reflect fluid and current business practices. TKO also developed an internal marketing campaign (high profile brochure and intranet content) to introduce global executives to a new Global Client Profitability tool, which led to its successful rollout. Most recently, TKO produced a monthly ‘What’s New’ for global users, describing up-to-the-minute technical features/enhancements per build cycle, for Mercer’s Data Warehouse.
Mevotech creates top quality, technologically advanced automotive parts, specializing in driveline, steering and suspension auto parts. For Mevotech, TKO developed Disaster Recovery Planning documentation to identify steps required to recover from various disaster scenarios.
Nonlinear delivers intranet solutions - building websites and digital marketing platforms for global clients and provide digital strategy, integrated marketing, analytics and optimization, customer experience, and content strategy. For Nonlinear Digital, TKO supported ongoing content marketing efforts by creating and updating content for client website solution pages - this included identifying solution offerings by aligning them to customer needs, describing the process steps that resolve each of these needs, and defining customer benefits (environmental and organizational).
Oliver Wyman is an international management-consulting firm with specialized expertise in strategy, operations, risk management, organizational transformation, and leadership development. For Oliver Wyman, TKO developed the HFM Reorganization guide, training Hyperion users from New York and Boston and showcasing the way financial system data had been reorganized hierarchically to reflect the company’s new rebranding initiative. TKO also produced a series of ‘What’s New’ documents, detailing key features and enhancements for end users, plus quick reference guides describing Oracle-specific changes.
The George Hull Centre
The GHC is a leading, non-profit children’s mental health centre in Toronto. As part of their rebranding effort, TKO created a vital brand positioning toolkit to define a revised strategic approach for content marketing – this included new positioning statements, ideas for revamped logo design, and a cohesive set of plug and play, emotionally engaging content components to promote GH to donors, government partners, media, Board and internal staff. With an emphasis on providing a clear emotional hook to encourage the “Network Effect” (the biggest enabler in philanthropic giving), this toolkit was successful in meeting its strategic objectives to improve positioning, move targeted audiences to action, engage them to give, get involved, and share the George Hull story with more consistency and energy.
The Railway and Transportation Institute is a research and educational business, helping companies like CN North America implement nation-wide training initiatives. For the Institute, TKO re-designed, wrote and edited the Train Operating Rules manual, the Protection of Track Units and Track Work manual and the QSOC Technical Training manual - all used in the railway’s re-certification program for train masters, yard personnel and engineers.
Russel Metals is one of North America’s largest flat sheet metal distributors. At Russell, TKO developed, wrote and edited a series of training manuals and a customized online help system used to implement an Oracle Training Program for the Finance division. Finance staff from all levels of the organization were successfully trained with these tools.
Ryder Canada offers Supply Chain, Distribution and Transportation Solutions. For Ryder, TKO developed mission-critical, three year Strategic Roadmaps to help drive and set strategic direction, as well as align and support sales targets across a number of key divisions. To further strengthen these roadmaps, TKO developed action plans to ensure accountability (through to execution) for Ryder’s teams. TKO also co-authored, copyedited and compiled the quarterly Ryder Canada newsletter, which reached an audience of 1000 Canadian employees (across 50 Ryder facilities, coast to coast), establishing tone and corporate vision for the company while also motivating, educating and inspiring Ryder Canada employees.
Sigma sells industry-leading telecommunications software to markets world-wide. At Sigma, TKO designed the TELCASE online help system integrating 131 separate telecommunications applications to train new TELCASE users in Portugal, Zambia, Burkina-Faso, Ivory Coast and China. In addition, TKO conducted regular corporate communication seminars to senior executives, and served as a key strategist in Sigma’s drive for ISO 9000 certification.
St. Joseph Communications is a full-service communications company with expertise in content, media and print. TKO worked closely with the SJC team (project coordinators, animators and web developers) to produce all written content for the launch of the company’s new website. In addition, TKO developed several client-facing corporate videos, showcasing SJC as one of Canada’s largest, most diversified communications partners, and a series of corporate training videos built to meet the needs of their Shopper’s Drug Mart client (such as “What is the Front Store team doing for our Customers?”).
Visible Genetics is a DNA sequencing equipment and re-agent supplier to laboratories and hospitals. At Visible Genetics, TKO developed an on-line help system to orientate new, internal users on the revolutionary GeneClipper and GeneBlaster applications, and provided training to prepare the company for content maintenance and upkeep.
Visual Edge produces object-oriented software packages for developers. At Visual Edge, TKO developed, wrote and edited end-user documentation and a stand-alone online help system for the company’s key middleware product Object Bridge.
The Workplace Safety and Insurance Board oversees Ontario’s workplace safety education and training system and provides disability benefits. At the WSIB, TKO redesigned several core macro templates used for nation-wide training initiatives. TKO also assisted WSIB’s trainers in developing a suite of courseware to train finance and non-finance staff on PeopleSoft General Ledger, Accounts Payable and Purchasing modules, customizing all content for WSIB-specific business practices. In addition, TKO edited and proofread a large suite of 1200+ page operational policies, achieving a successful outcome within tight time-lines.